Before I started my business, I did a lot of research on other blogs and businesses in my niche and I knew that Pinterest was a major – if not THE major – traffic driver for them. So, I expected to see that happen with my blog. But it didn’t.
I was really puzzled, because I thought I knew what I was doing. After all, I’d been on Pinterest for years (I’m talking back in the days when you had to be invited to join). But using Pinterest for business is a lot different than randomly pinning recipes and crafts. This post shares how I learned the Pinterest traffic secrets that I use every day.
This post contains affiliate links, which means I receive a small commission if you make a purchase using this link. For more information, see my disclosures here.
I started researching Pinterest tips (because that’s what I do). The only problem was that there was so much information and a lot of the tips conflicted. To delete pins or not. To use BoardBooster or Tailwind for scheduling. Group boards are the secret sauce or group boards are over. You get the idea.
During my research, I kept coming across a course called Pinfinite Growth by Melyssa Griffin. Melyssa is a rockstar online entrepreneur (a multi six-figure business, thousands of subscribers, etc). I was already reading her blog regularly and trusted her advice.
But, and this is a big but, the course cost $397. Yikes! I was already in the middle of another online course, so I moved on.
But the more I researched Pinterest strategies, the more Pinfinite Growth crossed my path. And I started to notice that some of the other bloggers I was reading were Pinfinite Growth students and their Pinterest results were certainly better than mine.
So, I bit the bullet and purchased the course. That was about six months ago and since then I’ve seen huge differences in my results.
Key Pinterest Stats
My followers increased from 216 to 755 and continue to grow at a pace of about 40% per month.
My monthly viewers increased from 10,421 to 113,869 (993%!!)
Daily impressions for pins from my website grew 3,279%!!!
And Pinterest is now the number one referrer of traffic to my website. By far.
Pinterest Traffic Secrets
Here are some of the Pinterest traffic secrets that I learned from Pinfinite Growth and implemented as part of my own Pinterest strategy.
- Focus on your target audience. You are not pinning for you anymore; you are pinning for them.
- Create a compelling bio that attracts your target audience.
- Stop treating Pinterest like a social media platform. It’s a search engine and requires SEO techniques.
- Group boards are your friend. The massive increase in my monthly viewers happened after I started participating in group boards.
- Schedule and loop pins using BoardBooster. You can read my BoardBooster posts here.
What do you get in Pinfinite Growth?
You know how some courses have a lot of fluff? This one does not. There are 8 modules and 20 video lessons. And the videos are not those 2-minute deals with no audio that seem to be popping up everywhere (huge pet peeve!). These are quality videos that walk you step-by-step through the process being taught.
There’s also a workbook and all kinds of bonus content.
Are you ready to invest in your business?
Like I said at the beginning, this course is not cheap. It is definitely an investment, so you have to think of it that way.
First of all, Melyssa offers a payment plan – 5 payments of $87 each. That’s one of the things that sold me when I decided to buy the course six months ago. I felt a lot more comfortable spreading out the investment.
Second, if you are making money from your blog or business, then this cost could be tax deductible (consult your tax advisor).
The bottom line
If your target audience is on Pinterest (and if your target audience includes women, then they are), then you need to have a Pinterest strategy.
You could spend a lot of time researching all the different possibilities or you could use a strategy that has already been proven to work. And that’s what Pinfinite Growth is. A turn-key Pinterest strategy.
Have any questions?