Welcome to the second Traffic and
Income Expense Report at Solopreneur Diaries. I decided to share these reports for a couple of reasons.
- I would write a similar report for myself anyway in order to analyze the success (or failure) of the month’s activities – eventually. Knowing that I’m committed to sharing the report means that I will write it in a timely manner.
- It forces me to stay on top of the bookkeeping, which is not my favorite thing. I love the analysis, but the data entry? Not so much.
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A few things to note before we begin:
- I launched this blog on March 22, 2016, so I’m only about 5 weeks in (it seems like so much longer!).
- Most months I will share thoughts or tips on a strategy or tactic in progress, or some other useful information. For example, last month, I talked a bit about Accounting and Banking. This month, there is a short section on my Twitter strategy.
- At the end of the monthly traffic and income report, I’ll have a goal-setting section where I review my previous month’s goals and share some goals for the current month.
Let’s look at the numbers!
April 2016 Blog Traffic
- Pageviews: 1,550 ( up 109%)
- Unique Visitors: 317 (up 79%)
- Bounce Rate: 58.43% (down 5%)
- Time on Site: 4:47 (up 5%)
While pageviews more than doubled, it should be noted that the March report only included eight days. Furthermore, my goal was to exceed 2,000 pageviews in April, so I didn’t meet that goal. Hence, traffic generation will be a major focus this month.
I’m very pleased with the bounce rate and time on site. Bounce rate measures the percentage of visitors who view one page and then leave. A low bounce rate is a good thing. I’ve analyzed a number of top blogs in the blogging and entrepreneur niche and their average bounce rate is 56.46%. So I’m right on track. Time on Site for those same blogs runs around 2:47. So, while I may not have as many people as I would like visiting the blog, those who do stop by tend to stick around.
Top 3 Posts:
Social continues to be the largest driver of traffic at 57.1%. Direct traffic (when people type the URL directly into the address bar) was a distant second at 14.6%, followed by 13.5% from referrals and 6.7% from organic search.
The mix of traffic from social media channels changed dramatically in April.
- Twitter: 677 pageviews / 65.28% of social traffic (up from 87 in March). I’ll go into more detail on Twitter in the next section.
- Facebook: 186 pageviews / 17.94%. I expected a big drop in Facebook traffic after all my friends and family visited the blog at launch.
- Pinterest: 174 pageviews / 16.78%. This is up from 15 pageviews / 3.99% of traffic in March. I expect this number to be significantly higher in May.
More on Twitter
I find the Twitter traffic fascinating. Twitter was the first social network that I joined (I don’t even remember how long ago). I have the largest follower base on Twitter compared to other social networks and I have long tweeted about topics that fit the niche of this blog. However, I had really gotten away from using Twitter the last couple of years. I only tweeted 15 times total in the first two months of 2016. I started tweeting a bit more in March (38 tweets) and started getting my groove back in April (119 tweets).
Moreover, look back at the social traffic table in the previous section. The average session duration for Twitter visitors is 9:37, with 4.87 pages per session. This is high-quality traffic. As I continue to refine my social media strategy, I will certainly be focusing more on Twitter, and likely less on Facebook.
April 2016 Income and Expenses
Just as last month, there is no income yet (remember – 5 weeks in business). I have some ideas that I’m going to start pursuing soon, so stay tuned.
- BoardBooster – $5.00 (this is the Pinterest scheduler that I use)
- CoSchedule – $19.00 (editorial calendar & Twitter/Facebook scheduling)
- Office Depot – $93.07 (new printer + office supplies)
- Training courses – $147.00
- ConvertKit – $29.00 (email marketing)
- Google Apps $0.66 (this is for one day)
- Credit from A Small Orange – ($64.95) (web hosting that I canceled)
Total expenses for April: $228.78
Total expenses YTD: $1,346.19
Facebook Fan Page likes: 67 (up 158%)
Twitter followers: 3,043 (up 2%)
Pinterest followers: 224 (up 11%)
Instagram followers: 74 (up 6%)
April Goal Report-out
- Complete two units in one of my training courses. – Didn’t happen. I think I completed about half of one unit.
- 30-Day Challenge – write a blog post every day – Nope. See here for more details.
- 100 email subscribers total – 24, although to be fair, I didn’t work on this.
Limit social media to one hour a day – be strategic with my time– Yay! Finally, a goal that I met. Social media is valuable, but it can be such a time sink. This is on my list again for May. Brainstorm a list of 5-10 information products to create (got to get the earning potential going).Yes, another goal met. In fact, I have too many ideas. I need to start moving forward with ONE.
- 30-Day Challenge – complete one e-course assignment every day (I’m already behind on this. Ugh.)
- 4,000 pageviews
- 150 email subscribers
- 275 Pinterest followers
- Launch the Solopreneur Library – this will be a resource library, exclusively for subscribers. It will include all my best worksheets, spreadsheets, Evernote templates, and more. I’m very excited about this and can’t wait to roll it out.
So that’s it. The first full month in the books.
Thanks for hanging in through this long post of numbers!
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