Updated 12/20/2017: The Build Your Business Blueprint live challenge is over. However, I’ve converted it to an evergreen 7-day challenge. You can learn more and sign up here >> Business Plan Blueprint: Free 7-Day Goal Setting & Planning Challenge.
Are you starting to think about your goals for 2017? Do you know that you need a business plan, but you’re not quite sure where to start or what to include? Do you need a system for accountability? Well, you are in the right place, my friend.
There’s a statistic I’ve seen around the interwebs that goes like this:
- 80% of people don’t think about goals
- 16% of people don’t write down their goals
- 4% of people write down their goals
- only 1% of people write down and regularly review their goals.
- That 1% are among the highest achievers.
Supposedly these numbers come from a Harvard study (although I can’t find a link to the actual study).
However, I can tell you from personal experience that the most productive and high-achievement periods of my life have been when I followed a system that included written goals, concrete action plans, and regular reviews.
Which leads to. . .
What is the Build Your Business Blueprint Challenge?
I’ve wanted to host a group challenge for quite a while and since I love, love, love goal-setting and planning, I decided that this was the right time to go for it.
In the BBB Challenge, we’ll work together for nine days to set goals and build your business plan for 2017. The whole process is broken down into bite-size steps. Each day’s challenge will come straight into your inbox. It will focus on one aspect of your business plan and will include one actionable assignment.
After nine days, you will have a complete plan that you are ready to put into action.
Why join the Build Your Business Blueprint challenge?
You could spend a lot of time researching business plans on the internet, and possibly falling into analysis paralysis. Or, you could take part in the BBB challenge, which gives you a built-in framework. You’ll know exactly what to do every day. And since there is a time frame, you won’t drag out the planning process.
Plus, there will be a private Facebook group specifically for members of the challenge. You can network with and learn from other small business owners who also have big goals for 2017. I’ll be there daily to provide feedback, answer questions, and share additional tips related to the day’s lesson.
And did I mention that this is totally free?
What kinds of things will we cover?
Day 1: End of year review
Also known as “look back before you look forward.” I’m naturally a reflective person. I’m always thinking about what worked well and what I can tweak for next time. I know that not everyone has that personality trait, so we’ll work through some prompts to help you take stock of 2016. This will give you a good foundation on which to build your 2017 plan.
Day 2: Define the big picture
So often we get caught up in the day-to-day details of running our businesses that we forget about our “why.” What is your vision for your business (and your life)? Do you have a mission statement? Maybe you need a theme to keep you inspired and on point for the year.
Day 3: Goals: begin with the end in mind
We’ll reverse-engineer your big goals for the year, starting with your financial target. We’ll hone in on the goals that will really move the needle for your business. Then, we’ll create a simple goal card that you can keep close at hand throughout the year (mine is my desktop wallpaper!).
Day 4: Map out your year
Day 4 is where the rubber starts meeting the road. We’ll create a high-level plan for your year. What products are you going to launch and when? How many clients will you book each month? What projects will you complete? At the end of this day, you’ll know exactly what you are going to work on each month.
Day 5: Create your 90-day plan
I’m a big fan of 90-day plans. As I’ve said before, “90 days is short enough that you don’t lose focus but long enough that you can make significant progress toward goals.” In day 5, we’ll craft your plan for the 1st quarter, breaking it down into specific actions for January, February, and March.
Day 6: Add marketing to the mix
Marketing is a must-have component of your business plan. How will you attack social media in 2017? Which platforms will you focus on? Is this the year to start running Facebook ads or promoted pins? How will you leverage your email list? And how will you grow your email list?
Day 7: Don’t forget about personal development
When I worked in the corporate arena, we included development goals in our annual performance plans. We have to keep learning and growing. What skills do you want to learn? What books do you want to read? Are there courses you want to take or certifications you want to achieve? We’ll build this into your business plan on day 7.
Day 8: How will you measure success
On day 8, you’ll decide on the Key Performance Indicators for your business for 2017. You’ll choose specific metrics that YOU have control over and that are actionable, as opposed to vanity metrics. You’ll also set up a tracking system so that you stay on top of the numbers and also have a record of your achievements.
Day 9: Put your plan into action
There is no point in having a plan if you don’t execute. On this, the last day of the challenge, you’ll set up your system for weekly and daily action steps. Instead of chasing bright shiny objects each day, you’ll create a mindset of discipline and accountability to follow through on your business strategy.
Are you ready to join the challenge?
The challenge starts on January 2 and will run for nine days. When you start the year brainstorming and planning and then you follow through by executing on your strategy, you set yourself up for success. You can be one of the 1% highest achievers.