Did you know that the title is the most important part of your blog post? Why are great blog titles so important? Because they are the first thing potential readers see and are what will help them decide if they want to click through to your blog and read your post.
It doesn’t matter how well you write, how great your content is, or how pretty your images are if readers don’t click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is your blog post title. Without a great title, your content marketing strategy isn’t going to work.
Blog post titles are also an important on-page factor when it comes to SEO. So if you’re hoping for lots of free traffic from Google and all your favorite social media sites, you need to get good at crafting great blog titles.
A great blog headline starts with a strong keyword
The key with great blog post titles is to strive for balance. You want a title that search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it. To get that balance just right, I like to start with a keyword or key phrase that I want to rank for in the search engines.
For the sake of illustration let’s say our keyword example is “best blog hosts” and the post will be a review of five of the best hosting companies for WordPress blogs. “Best blog hosts” is the keyword we want to rank for in this example.
Make your headline interesting by focusing on your readers
Now that you have a keyword, it’s time to make it interesting for your readers. There are plenty of different ways to turn our example keyword into an interesting blog post title. Here are a few ideas:
- Who Are The 3 Best Blog Hosts For Your WordPress Blog?
- Looking For a New Home for Your Blog? The Best Blog Hosts Reviewed
- My Top 5 Best Blog Hosts Revealed – Here’s Who I Recommend
- Wondering Who The Best Blog Hosts Are?
- Is Your Host On The Best of The Best Blog Hosts List?
Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.
Stay authentic and stick with your style
You also want to stay authentic and stick with your own style. Don’t just copy and paste the blog post titles above. They may not reflect the style and tone of voice of your blog posts. In other words, they may not be you. Balance the search engines’ need to easily find what you’re content is about and the need to keep things interesting for your readers with your own voice.
You may find it helpful to write down a few different blog post titles and then choose the one that resonates most with you (and hopefully with your readers).
Use numbers and power words for added interest
Try using numbers in your titles along with words like steps, tips, hacks etc. Here are a few examples of powerful blog post titles that will grab your readers’ attention:
- 3 Super-Easy Ways To Lose Weight In Your Sleep
- 7 Simple Hacks That Will Save You Hours Each Week
- 5 Easy Ways To Get More Traffic To Your Blog
- How to Grow Your Email List with Facebook: My Top 7 Tips
Numbers make it interesting and words like tips, steps, hacks and ways grab your readers’ attention since they sound like things people can easily try and implement.
Punch up your titles with the CoSchedule Headline Analyzer
The CoSchedule Headline Analyzer is a free tool that will give you a score for your post title and tips on how to improve it. Simply enter your title and hit “Analyze Now.”
A score of 70 or better is considered good, so keep trying until you get at least a 70. Occasionally, I’ll score 70+ with my first title, but most of the time, I have to write multiple versions to hit the sweet spot. If your score is below 70, then look at the elements of your blog title for ideas of what you can improve.
- Strive for a good word balance and be sure to include uncommon, emotional, and/or power words.
- Check the length of your title: are the character and word counts within the guidelines?
Here is an example of my original title for this post and the improved titles after I punched them up with the Headline Analyzer:
- Original: How to Write Great Blog Post Titles – score 67 – not bad.
- How to Write Great Blog Titles – 68 – a tad better.
- 5 Tips for Writing Great Blog Titles – score 60 – ugh, going backwards.
- How to Craft Great Blog Post Titles: The Most Important Part Of Your Post – score 72, but it’s way too wordy (14 words).
- . . .I actually wrote 8 more titles, but I’m not including them here in the interest of space and time.
- Winner: 5 Tips For How To Craft Great Blog Titles – score 70, and the length is better, with 41 characters and 9 words.
Recap: 5 tips for how to craft great blog titles
- A strong keyword is the key to a good headline
- Make your headline interesting by focusing on your readers
- Stay authentic and stick with your style
- Use numbers and power words for added interest
- Punch up your titles with the CoSchedule Headline Analyzer
I challenge you to spend a little extra time on your blog post titles from here on out.
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