Before I started my business, I did a lot of research on other blogs and businesses in my niche and I knew that Pinterest was a major – if not THE major – traffic driver for them. So, I expected to see that happen with my blog. But it didn’t.
I was really puzzled because I thought I knew what I was doing. After all, I’d been on Pinterest for years (I’m talking back in the days when you had to be invited to join). But using Pinterest for business is a lot different than randomly pinning recipes and crafts. This post shares how I learned the Pinterest secrets that I use every day.
This post contains affiliate links, which means I receive a small commission if you make a purchase using this link. For more information, see my disclosures here.
I started researching Pinterest tips (because that’s what I do). The only problem was that there was so much information and a lot of the tips conflicted. To delete pins or not. Which tool to use for scheduling. Group boards are the secret sauce or group boards are over. You get the idea.
So I started taking Pinterest courses. Let me tell you, Pinterest courses are all over the board in terms of quality content. Some I recommend and some I don’t.
What you should look for in a Pinterest course
Before you start looking for a Pinterest course, you need to assess what you already know and the gaps you need to fill.
- Are you a complete Pinterest beginner?
- Are you already using Pinterest for marketing, but you aren’t seeing the results you want?
- Do you need more advanced strategies that focus on leveraging analytics and combining Pinterest with email marketing?
- Or are you already rocking your organic Pinterest strategy and you want to add promoted pins into the mix?
Once you know the type of training that you need, you’ll be able to better evaluate if a given Pinterest course is right for you.
Pin Practical Masterclass Review
The course that I currently recommend is Pin Practical Masterclass. It’s a well-rounded course that is perfect for those want to leverage Pinterest to grow their business. It starts with the basics of getting started for Pinterest beginners and moves on to creating a strategy and implementing advanced tactics.
What I learned in Pin Practical Masterclass
Here are some of the Pinterest tips that I learned from Pin Practical Masterclass and implemented as part of my own Pinterest strategy.
- Focus on your target audience. You are not pinning for you anymore; you are pinning for them.
- Stop treating Pinterest like a social media platform. It’s a search engine and requires SEO techniques. Pin Practical Masterclass has some of the best training on keywords that I’ve seen.
- Create a compelling, keyword-rich bio that attracts your target audience.
- Set up several niche specific boards. Pinterest is placing more emphasis on personal boards over group boards. You need multiple boards for each topic that you cover.
- How to use Pinterest analytics to make data-driven decisions
- How to use Pinterest to grow my email list
The last bullet is what sets Pin Practical Masterclass apart from other Pinterest courses. There is a huge emphasis on using Pinterest to drive traffic to your email list. And you know how important building a strong email list is, right?
In a typical week, I get over 170 email opt-ins from Pinterest and about 10% of my Pinterest traffic converts to an email subscriber.
What do you get in Pin Practical Masterclass?
You know how some courses have a lot of fluff? This one does not. There are 6 modules and 22 video lessons. And the videos are not those 2-minute deals with no audio that seem to be popping up everywhere (huge pet peeve!). These are quality videos that walk you step-by-step through the process being taught.
There’s also a workbook and all kinds of bonus content.
Interested in a starter option?
If you aren’t ready to go all in with a Pinterest course yet, then Pin Practical Accelerate is a great starter option. It’s a nine-day Pinterest challenge with easy-to-follow worksheets, 2 videos, and supplemental spreadsheets to help you stay organized.
Pin Practical Accelerate will walk you through the steps you need to take to create a basic Pinterest strategy for your business.
Plus, if you decide later to upgrade to Pin Practical Masterclass, you get a discount that covers the cost of this challenge.
Are you ready to invest in your business?
Courses aren’t cheap, in terms of money or time. Choosing to purchase a course is definitely an investment, so you have to think of it that way.
Pin Practical Masterclass is one of the more reasonably priced Pinterest courses out there. I’ve seen others that cost much more, but that only offer generic advice that can be found anywhere. For my money, I want a course that gives me practical strategies to help me grow my business.
If you are making money from your blog or business, then this cost could be tax deductible (consult your tax advisor).
The bottom line
If your target audience is on Pinterest (and if your target audience includes women, then they are), then you need to include Pinterest when you are planning your social media strategy.
You could spend a lot of time researching all the different possibilities or you could use a strategy that has already been proven to work. And that’s what Pin Practical Masterclass is. A turn-key Pinterest strategy.
Have any questions?
More posts to help you use Pinterest for your business:
- 9 Common Pinterest Mistakes That Are Easy to Avoid
- How to Use Pinterest for Beginners
- 7 Pinterest Marketing Strategies to Help You Grow Your Business
- How to Rock a Pin-worthy Image
- All Pinterest Marketing posts
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