Social Media Strategy Workbook

Your step-by-step guide to creating your social media strategy and plan.

Do you struggle with how to effectively promote your small business on social media? Now you don't have to.

Don't waste hours on ineffective social media content.

With the Social Media Strategy Workbook, you’ll have a proven system for your business.  This workbook is designed to guide you through every decision you need to make BEFORE you actually publish content. 

Focus on your goals. Create your strategy.  Execute your plan.

Take a sneak peek at the workbook!

Does this sound like You?

You know that social media is a marketing method you need to pay attention to, but. . .

You’ve tried to use social media for your business, but you haven’t seen the results you wanted.

You want to develop a social media strategy, but you don’t know what to include.

All the advice you’ve found is for “big” businesses, but you’re a one-woman shop.

A good social media strategy includes your:

  • Social media goals
  • Focus on your target market
  • Social media content plan
  • Campaign plans
  • Posting schedule
  • Engagement plan

Say "hello" to the social media strategy workbook!

Your step-by-step guide to creating your social media strategy and plan.

exactly what you'll cover

  • Introduction
  • How to use this workbook
  • Where are you now?
  • 90-Day objective and goals
  • Who is your target market?
  • What to post on social media?
  • Use the right tools
  • Incorporate hashtags
  • Plan events & promotions in advance
  • Think seasonally
  • Work smarter with content themes
  • Repeat your social media updates
  • Content promo plan
  • Remember your evergreen content
  • Content curation
  • Images, quotes, & inspirations
  • What and how often will you post?
  • Consider daily themes
  • Your monthly content calendar
  • Get to know your analytics
  • Review your metrics
  • Maximize your engagement
  • Social media productivity tips
  • Social media resource directory

With the Social Media Strategy Workbook, you’ll get clear and focused on your social media marketing and develop a plan that you can execute on your own.

Here's What You're Getting:

FREQUENTLY ASKED QUESTIONS

The pages are 8 ½ x 11 inches. They fit in a standard (American) sized binder.

The Social Media Strategy Workbook is a PDF download. You will receive instant access and can download it at your leisure.

Absolutely! You can print the pages as often as you need to.

I do ask that you not share the digital file with others. Instead, direct them to this page so that they can purchase their own copy. Thank you for supporting my small business!

Due to the digital nature of this product, we do not issue refunds.

What others are saying...

Your workbook is awesome! It's full of great information to guide me to create a strategy instead of just randomly posting this and that to one platform or another. And the fact that it is a workbook, not just an ebook is even better. It means I have all the information in one place, my brainstorming, my plan of action, and content ready to go and implement. I also love that it is an editable PDF. So many printables offered but often I am not wanting to print out and "pencil and paper" it. I am on my laptop mostly when working and I like to be able to access everything I need on it.
I would recommend this workbook for those that need an overall birds-eye-view of how successful bloggers use social media! Tonia has outlined everything you need to do to have a successful social media strategy. She gives you exact boxes to work off of, so if you are one of those that loves to follow along as you read, this workbook is perfect! This is the perfect workbook to use if you're just starting out or even looking to improve your strategy to be most productive with your time!
I found Tonia’s Social Media Strategy Workbook to be easy to learn and fun. The step-by-step guides were my biggest takeaway.
Evelyn
I liked how everything was clearly explained. The main thing I learned is that planned posts offer more customer engagement than posting just anything. This is a great resource and I have started to implement some things I have learned.
Courtney McCarthy

Hey! I'm Tonia!

After 25 years in corporate America and blogging as a hobby for 7 years, I decided to take my love of business, marketing, and productivity and turn it into a full-time solopreneur business.

I’m the author at SolopreneurDiaries.com, where I help solo entrepreneurs grow their side-hustle and startup businesses by teaching them how to create & execute strategies, hone their marketing skills, & level up their productivity.

I’m a productivity junkie always looking for the most efficient ways to get things done and make the best use of my time. I also geek out on marketing. I love to help other solopreneurs grow their businesses.

What are you waiting for?

Download the Social Media Strategy Workbook and get started creating your own social media strategy right away.

Not sure you’re ready to invest in the full workbook yet?

Don’t leave empty handed! You can grab my free Social Media Strategy Getting Started Guide.