The easiest sales funnel that you can add to your business is a tripwire funnel.
A tripwire is a deeply discounted offer that is made when someone opts-in for one of your freebies. It’s usually a one-time offer that can only be accessed for a short window of time, like 15 to 20 minutes.
Tripwires work because they play off two emotions. They create a sense of urgency and a fear of missing out.
The great thing about tripwires for your business is that once they are set up, this is an almost 100% passive income stream. The only thing you have to do is drive traffic to your opt-in offer (hello Pinterest!).
After 26 years in the banking industry and blogging as a hobby for 7 years, I decided to take my love of business, marketing, and productivity and turn it into a full-time solopreneur business.
I’m a productivity junkie always looking for the most efficient ways to get things done and make the best use of my time. I also geek out on planning and marketing. I love to help other solopreneurs grow their businesses.
Tonia Kendrick | Solopreneur Diaries